Saturday, 13 August 2022

Thailand-Based Clean-Tech Pioneer Equator Pure Nature Set to Launch Product Sales in Western Europe

09 Jul 2021

BANGKOK (June 22, 2021) – Equator Pure Nature Co., Ltd., the Thailand-based clean-tech company that produces, markets and sells all-natural, non-toxic, pineapple-based household cleaning products under the brand Pipper Standard, will launch sales in western Europe for the first time starting in the third quarter this year.

The company’s range of award-winning products—including hand soaps, laundry detergents, floor cleaners, dishwashing liquids, and others, all of which feature a proprietary cleaning solution made from fermented Thai pineapples—will be available first to consumers in The Netherlands.

“European consumers are highly knowledgeable and health-conscious, and we are confident that our sustainable, eco-friendly range of cleaning products will be a strong fit in the market there,” said Equator Pure Nature CEO and co-founder Peter Wainman.

Pipper Standard products are made through a unique pineapple fermentation process that yields powerful natural enzymes and biosurfactants whose cleaning power has been clinically proven to clean as effectively as, or better than, chemical products.

“Amid the COVID-19 pandemic, people everywhere have redoubled their efforts around washing their hands and cleaning their homes. Pipper Standard’s plant-based products have seen their best sales in the company’s history, while earning high praise and loyalty from customers who want uncompromising cleanliness without the harsh chemicals,” said fellow co-founder and Managing Director Sirilak Narongtanupone.

“There is no better time to be rolling out our products in Europe,” she added.

Equator Pure Nature’s proprietary technology is patented in major markets, including the U.S., Europe, China, India, Indonesia, Singapore, and others, collectively covering more than 70% of the world’s GDP. Intellectual property includes cleaning compositions, methods of manufacturing, methods of use, and more. 

“To our knowledge, we are the only commercial natural cleaning brand in the world with patented technology covering its product line,” Wainman said.

Ahead of the push into Europe, Pipper Standard products are available in more than 1,000 sales channels in multiple Asian markets, including Thailand, greater China (mainland China, Hong Kong, Macau and Taiwan), Japan, South Korea, Singapore, Russia, Kazakhstan, the Middle East, Laos, Myanmar and Cambodia.

Pipper Standard cleaning products are free of known allergens, as well as hypoallergenic- and non-irritation-certified. They are also certified biodegradable, meaning they degrade by themselves more than 90 percent within one month. The brand’s packaging is HDPE recyclable.

The company’s production process involves a full environment loop. It sources pineapples from local farmers for fermentation. Waste from the fermentation process is then returned to nourish the environment: The filtered skin and crust become animal feed, and farmers use the manure to grow crops.

The process underscores the company’s commitment to the Triple Bottom Line, meaning a focus on social and environmental responsibilities, in addition to financial success.

Equator Pure Nature Co., Ltd. was founded in 2012.


For more information, please contact:

Equator Pure Nature Co., Ltd.
No. 9/245 UM Tower, 24th Floor, Ramkhamhaeng Road, Suanluang, Bangkok 10250

Email: Web: (brand); (corporate)