Curtis S. Chin, former U.S. Ambassador to the Asian Development Bank and a member of Equator Pure Nature’s advisory board, discussed sustainability trends in Asia (and more) in a recent Q&A with PropertyGuru Property Report magazine. He said:
“Governments and businesses must recognise that there are better ways to align short-term economic interests with the longer-term goal of ending the rampant pollution that so much of the increasingly urbanised Indo-Pacific region is known for. There is hope, as evolving consumer behaviour and activism further encourage the transition away from a focus on ‘development at any cost.’
“I see this in my work with impact investors and start-ups, including through serving on the advisory board of Equator Pure Nature, a Thailand-based ‘cleantech’ company that produces, markets and sells a line of natural, environment-friendly, biodegradable household cleaning products under the brand name Pipper Standard.
“With growing numbers of consumers in Asia concerned about the impact of polluted skies and water, the trend toward healthier products that began in Europe and the US has come to this region.”